Web3 Basics

Our seamless ‘launchpad’ makes Web3 onboarding effortless, offering all the training and education you need in one place. With 100+ curated Web3 resources and cross-platform usability, you can customize your learning experience and integrate these tools seamlessly into your daily routine

What Is Web3?

Imagine the Internet as a series of versions, like updates for an app. The old version, called Web2, is where big websites and social media platforms have a lot of control over what you see, what you can do, and even your personal data. Web3 is the new, improved version. It’s built on something called “blockchain” and lets people connect directly with each other, a bit like having a direct chat instead of passing notes through a friend. Web3 aims to give people more trust and say over their online activities and things they own digitally.

Comparing Web2 and Web3:

  • Control: In Web2, big companies control a lot. In Web3, you, the user, have more control
  • Data: Web2 platforms often decide how your data is used. With Web3, you get to decide
  • Money: In Web2, platforms decide how money is made and shared. In Web3, users can have more direct ways to earn and trade
  • Connections: Web2 has you connect through platforms. Web3 lets you connect directly with others
Web3 Basics Bubble

What is a Blockchain?

A blockchain is often likened to a public database or a scoreboard where information is recorded. Serving as the foundation of Web3, it ensures that every interaction, whether it’s a payment, image, or any kind of record, is logged transparently and securely. The decentralized nature of blockchains means there’s no single company or entity overseeing or controlling it. As a result, individuals aren’t solely depending on one platform’s discretion for data handling. Furthermore, unlike traditional systems, where information might be duplicated across different platforms, blockchain stores data in a way that facilitates easy transferability without unnecessary redundancy, such as maintaining individual passwords for each platform.

What is an NFT?

An NFT, or Non-Fungible Token, is a unique digital certificate stored on the blockchain that proves ownership of a specific digital item. Whether you create, buy, sell or exchange an NFT, it all gets recorded on the blockchain. The five main reasons individuals engage with NFTs are:

  • Digital Ownership: NFTs provide verifiable digital ownership of unique assets on the blockchain such as: art, collectibles, in-game items
  • Investment & Speculation: Many see NFTs as a new investment avenue. The hope is that the value of certain NFTs will appreciate over time, allowing the holder to sell them later at a profit
  • Utility & Exclusivity: Some NFTs offer utility beyond simple ownership. They might grant access to exclusive content, experiences, or services
  • Support for Creators: NFTs offer a new monetization method for artists and creators, allowing fans to support their favorite creators directly through royalty payments that are managed automatically through an NFT smart contact 
  • Cultural and Social Capital: Owning certain NFTs can be seen as a status symbol in certain online communities or social groups. Just like owning a nice car or an expensive purse, holding a sought-after NFT can offer social recognition and clout within digital spaces

What is Ethereum and Solana?

Ethereum and Solana are both pioneering blockchain platforms, each offering their own unique benefits and running on their respective digital currencies called Ether and Sol. These currencies facilitate transactions and power “smart contracts,” which are like automated rulebooks; they allow for NFTs to be created and traded. For example, you purchase a digital art NFT through an online marketplace, and instead of an intermediary facilitating the transaction, a smart contract ensures you get the art piece and the artist gets paid, all while verifying that your art piece is one-of-a-kind.

For a Web2 comparison, consider how content on platforms like YouTube is centrally controlled and monetized by the platform itself. In contrast, on a Web3 platform powered by Ethereum, creators could mint their videos as NFTs, ensuring unique ownership and potentially earning directly from their audience without a middleman.

E.g. "Smart" Passports

Imagine you’re planning a trip and need to go through the airport for your flight. In this Web3-enabled airport, several exciting changes are happening:

  • Identity Verification: Instead of standing in long lines and showing your paper passport and boarding pass, you can use a digital passport linked to your Web3 identity. This identity is securely stored on the blockchain, making it incredibly difficult for anyone to fake or steal your identity.
  • Luggage Tracking: Airlines at this airport use a blockchain system to track your luggage from check-in to your destination. With this technology, you can check on your phone to see exactly where your suitcase is, providing peace of mind and reducing the chances of lost luggage.
  • Payment Freedom: In the airport shops and restaurants, you can pay with cryptocurrency like Ethereum. This means you don’t need to exchange your money for local currency or pay hefty conversion fees. Plus, transactions are quick and secure because Ethereum operates on the blockchain.
  • VIP Lounge Access: Some travelers own NFTs that grant access to exclusive airport lounges. These NFTs are like digital tickets, and they prove that you’re entitled to premium services, such as comfortable lounges, high-speed Wi-Fi, and complimentary refreshments. It’s like having a special pass to enjoy your airport experience.
  • Boarding Pass Flexibility: Passengers can trade flights or seats within this blockchain-based system, and certain boarding passes may evolve into collectible items created by renowned digital artists or sponsored by major brands
  • Car Rentals: You can rent a car using Ethereum. A smart contract ensures that you get the vehicle, and the car rental company gets paid automatically once you return the car. No need for lengthy paperwork or deposits.

So, in this Web3-integrated airport:

  • You have more control and trust over your identity and data
  • Your luggage is less likely to get lost because of blockchain tracking
  • Payments are convenient and cost-effective with Ethereum and Solana
  • NFTs provide access to exclusive perks
  • Smart contracts make services like car rentals hassle-free

Overall, this airport is more efficient, secure, and user-friendly, thanks to the integration of Web3, blockchain, cryptocurrency, and NFTs. It’s like experiencing a modern, digital airport where you have more control and enjoy a smoother journey.

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Web3 Basics

Start here with beginner-friendly material that simplifies onboarding and learning.

What Is Web3?

Imagine the Internet as a series of versions, like updates for an app. The old version, called Web2, is where big websites and social media platforms have a lot of control over what you see, what you can do, and even your personal data. Web3 is the new, improved version. It’s built on something called “blockchain” and lets people connect directly with each other, a bit like having a direct chat instead of passing notes through a friend. Web3 aims to give people more trust and say over their online activities and things they own digitally.

Comparing Web2 and Web3:

  • Control: In Web2, big companies control a lot. In Web3, you, the user, have more control
  • Data: Web2 platforms often decide how your data is used. With Web3, you get to decide
  • Money: In Web2, platforms decide how money is made and shared. In Web3, users can have more direct ways to earn and trade
  • Connections: Web2 has you connect through platforms. Web3 lets you connect directly with others
Web3 Basics Bubble

What is a Blockchain?

A blockchain is often likened to a public database or a scoreboard where information is recorded. Serving as the foundation of Web3, it ensures that every interaction, whether it’s a payment, image, or any kind of record, is logged transparently and securely. The decentralized nature of blockchains means there’s no single company or entity overseeing or controlling it. As a result, individuals aren’t solely depending on one platform’s discretion for data handling. Furthermore, unlike traditional systems, where information might be duplicated across different platforms, blockchain stores data in a way that facilitates easy transferability without unnecessary redundancy, such as maintaining individual passwords for each platform.

What is an NFT?

An NFT, or Non-Fungible Token, is a unique digital certificate stored on the blockchain that proves ownership of a specific digital item. Whether you create, buy, sell or exchange an NFT, it all gets recorded on the blockchain. The five main reasons individuals engage with NFTs are:

  • Digital Ownership: NFTs provide verifiable digital ownership of unique assets on the blockchain such as: art, collectibles, in-game items
  • Investment & Speculation: Many see NFTs as a new investment avenue. The hope is that the value of certain NFTs will appreciate over time, allowing the holder to sell them later at a profit
  • Utility & Exclusivity: Some NFTs offer utility beyond simple ownership. They might grant access to exclusive content, experiences, or services
  • Support for Creators: NFTs offer a new monetization method for artists and creators, allowing fans to support their favorite creators directly through royalty payments that are managed automatically through an NFT smart contact 
  • Cultural and Social Capital: Owning certain NFTs can be seen as a status symbol in certain online communities or social groups. Just like owning a nice car or an expensive purse, holding a sought-after NFT can offer social recognition and clout within digital spaces

What is Ethereum and Solana?

Ethereum and Solana are both pioneering blockchain platforms, each offering their own unique benefits and running on their respective digital currencies called Ether and Sol. These currencies facilitate transactions and power “smart contracts,” which are like automated rulebooks; they allow for NFTs to be created and traded. For example, you purchase a digital art NFT through an online marketplace, and instead of an intermediary facilitating the transaction, a smart contract ensures you get the art piece and the artist gets paid, all while verifying that your art piece is one-of-a-kind.

For a Web2 comparison, consider how content on platforms like YouTube is centrally controlled and monetized by the platform itself. In contrast, on a Web3 platform powered by Ethereum, creators could mint their videos as NFTs, ensuring unique ownership and potentially earning directly from their audience without a middleman.

E.g. "Smart" Passports

Imagine you’re planning a trip and need to go through the airport for your flight. In this Web3-enabled airport, several exciting changes are happening:

  • Identity Verification: Instead of standing in long lines and showing your paper passport and boarding pass, you can use a digital passport linked to your Web3 identity. This identity is securely stored on the blockchain, making it incredibly difficult for anyone to fake or steal your identity.
  • Luggage Tracking: Airlines at this airport use a blockchain system to track your luggage from check-in to your destination. With this technology, you can check on your phone to see exactly where your suitcase is, providing peace of mind and reducing the chances of lost luggage.
  • Payment Freedom: In the airport shops and restaurants, you can pay with cryptocurrency like Ethereum. This means you don’t need to exchange your money for local currency or pay hefty conversion fees. Plus, transactions are quick and secure because Ethereum operates on the blockchain.
  • VIP Lounge Access: Some travelers own NFTs that grant access to exclusive airport lounges. These NFTs are like digital tickets, and they prove that you’re entitled to premium services, such as comfortable lounges, high-speed Wi-Fi, and complimentary refreshments. It’s like having a special pass to enjoy your airport experience.
  • Boarding Pass Flexibility: Passengers can trade flights or seats within this blockchain-based system, and certain boarding passes may evolve into collectible items created by renowned digital artists or sponsored by major brands
  • Car Rentals: You can rent a car using Ethereum. A smart contract ensures that you get the vehicle, and the car rental company gets paid automatically once you return the car. No need for lengthy paperwork or deposits.

So, in this Web3-integrated airport:

  • You have more control and trust over your identity and data
  • Your luggage is less likely to get lost because of blockchain tracking
  • Payments are convenient and cost-effective with Ethereum and Solana
  • NFTs provide access to exclusive perks
  • Smart contracts make services like car rentals hassle-free

Overall, this airport is more efficient, secure, and user-friendly, thanks to the integration of Web3, blockchain, cryptocurrency, and NFTs. It’s like experiencing a modern, digital airport where you have more control and enjoy a smoother journey.

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Web3: Use Cases

For those new to the concept of Web3, you might be curious about how it’s being integrated into our daily lives; here are some practical everyday use cases that showcase its potential:

Web3: Tooling

If you’re just starting to explore the world of Web3, here are some of the most popular consumer applications that are making waves in the space:

Web3: Step-by-Step

For those new to the Web3 space, navigating the buying journey can be clarified by following this simplified path to purchase diagram for Web3:

Web3 Art & Artists

Web3 art marks a new era in digital creativity, merging advanced technology with artistic expression. A key aspect is generative art, where artists set rules for computer algorithms to produce countless unique variations. Blockchain technology, central to Web3, offers artists secure ownership tracking, resale royalties, and a global, gatekeeper-free marketplace. For collectors, it ensures authenticity and allows fractional ownership of valuable works. This ecosystem is transforming how art is created, valued, and experienced digitally.

Larva Labs: CryptoPunks
CryptoPunks, 10,000 unique pixel art characters, pioneered NFTs and became iconic in crypto culture, influencing digital art and collectibles in the blockchain world

XCOPY
An anonymous NFT artist, creates glitch-style animated art with dystopian themes. His early success in crypto art has significantly shaped the NFT movement and digital ownership

Beeple
Digital artist Mike Winkelmann, known as Beeple, gained fame for his “Everydays” project and record-breaking NFT sales, revolutionizing digital art in the crypto space

Dmitri Cherniak
Generative artist creating minimal, well-balanced works. Known for “Ringers” series, he develops custom software for instant outputs. Bridges crypto and traditional art worlds, aiming to make generative art accessible to wider audiences

Harto
Generative artist exploring geometric abstraction. “The Golden Ratio” series blends mathematical precision with organic forms, creating intricate patterns inspired by nature’s proportions

William Mapan
Generative artist blending digital and traditional techniques. Creates abstract works with unique color, texture, and motion. Known for eco-friendly blockchain art and reinterpreting historical pieces through code and painting

CryptoPopPunk
Generative artist creating vibrant, pop art-inspired NFTs. “Rubber” series features colorful, abstract compositions with fluid shapes. Unique for blending digital aesthetics with nostalgic pop culture references

Emily Xie
Generative artist exploring computational aesthetics. Creates organic textures inspired by textiles and collage, blending traditional art forms with digital processes

Matt DesLauriers
Generative artist focusing on natural systems and landscapes. Combines analog design processes with code, creating works that bridge digital and physical realms

Per Kristian Stoveland
Generative artist merging creative coding with design. Co-founder of Void studio, he creates installations blending art, architecture, and technology

Claire Silver
AI artist blending digital and traditional techniques; an advocats for AI art and women in Web3. Creates surreal works merging futuristic designs with classic painting styles

Tyler Hobbs
Generative artist exploring computational aesthetics. Creates organic, painterly compositions using custom algorithms, blending digital precision with natural forms

Larva Labs: Autoglyph
First fully on-chain project (2019), storing ASCII-style glyphs in Ethereum contracts. Pioneered blockchain-native art, ensuring true digital scarcity and immutability. Historically significant in crypto art

Erick Calderon
Generative artist creating animated, algorithmic squiggles. Pioneered on-chain art with Art Blocks platform, allowing collectors to mint unique outputs directly from smart contracts

Web3 Brands

Go beyond being just a fan and step into the world of Web3 NFT brands, where the opportunity is about more than just ownership—it’s about active participation and connection. These brands offer unprecedented access to exclusive online communities, virtual experiences, and premium content, fostering a sense of belonging and deeper engagement. NFT holders can unlock real-world events, limited-edition merchandise, and unique loyalty rewards, turning brand supporters into valued members with insider perks. This dynamic blend of digital and physical experiences allows Web3 brands to create more personalized, interactive relationships, transforming casual fans into passionate brand ambassadors and co-creators in an ever-evolving journey.

Doodles
Colorful, whimsical NFT characters with diverse traits. Offers community-driven experiences and brand collaborations. Targets art enthusiasts and collectors seeking playful, inclusive digital assets

Pudgy Penguins
Adorable penguin NFTs with various traits. Offers brand licensing and real-world product opportunities. Targets mainstream audiences and collectors seeking wholesome, commercial-friendly NFTs

Nodemonkes
Digital artist Mike Winkelmann, known as Beeple, gained fame for his “Everydays” project and record-breaking NFT sales, revolutionizing digital art in the crypto space

Memeland
Meme-inspired NFT ecosystem by 9GAG. Offers various collections and community-driven content creation. Targets meme lovers and social media enthusiasts entering the Web3 space

Claynosaurz
Cute, clay-like dinosaur NFTs. Provides interactive experiences and potential game integration. Appeals to collectors fond of nostalgic, family-friendly digital art with utility

My Pet Hooligan
3D animated rabbit NFTs with attitude. Provides access to metaverse experiences and potential game integration. Appeals to collectors interested in high-quality 3D art and gaming

Mocaverse
Membership pass NFTs for Animoca Brands’ ecosystem. Offers access to various Web3 projects and experiences. Targets investors and enthusiasts interested in the broader Web3 landscape

9dcc
Luxury fashion brand NFTs by gmoney. Provides access to high-end physical products and exclusive experiences. Appeals to fashion enthusiasts and crypto-wealthy seeking premium Web3 offerings

OnChainMonkey
Fully on-chain generated monkey NFTs. Offers unique blockchain-native features and community governance. Targets blockchain purists and tech-savvy collectors interested in on-chain innovation

Meebits
3D voxel characters by Larva Labs. Offers full 3D models for metaverse use. Targets tech-savvy collectors and early adopters of virtual worlds and gaming platforms

World of Women
Diverse, empowering female avatar NFTs. Provides representation and supports women-centric causes. Appeals to collectors seeking inclusive, socially conscious digital art

BAYC
Exclusive club of ape avatar NFTs. Provides access to events, merchandise, and spin-off projects. Appeals to high-net-worth collectors and influencers seeking status symbols

Mad Lads
Irreverent, pixelated character NFTs on Solana. Offers utility through staking and ecosystem integration. Targets crypto-savvy collectors and gamers seeking edgy digital identities

Azuki
Anime-inspired avatars with streetwear aesthetic. Provides access to exclusive content and physical merchandise. Appeals to anime fans and Web3 enthusiasts seeking cultural fusion